Mark Ritson: Tesco’s budget Jack’s stores will fail, because you can’t beat Aldi at being Aldi

For many years, long before I appeared in these fine digital surrounds, I used to write for a rival publication called Marketing, which is no longer around. I spent about 10 years as its branding columnist before some pushy bloke from Marketing Week rang me up and convinced me to jump ship.
When I called the then-editor of Marketing and told him I was off he was quite sanguine about the whole situation. This was a shame because, if he had acted upset and offered me a five fingered counter-argume