Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel

In an era when many traditional marketing and advertising conferences are underwhelming it’s clear that Dmexco – the digital marketing exposition and conference – is rising in both its influence and attractiveness. The annual event in Cologne is rapidly acquiring a marquee place not only in the calendars of the digerati but also the broader marketing community too.
Among the 570 speakers last week in Germany were some of the biggest names in the business including senior media