Mark Ritson: Should clients pay agencies to pitch?

An old chestnut rolled towards me last month and I am still not sure what to think about it.  Before I explain, let me issue an advertising agency health warning for this week’s column. I already know what you will say in response to the words below but, with respect, this isn’t Campaign or Ad Week and this is a conversation for marketers. For clients. For those who pay. I’m not saying your views are not super welcome, I’m just saying we already know what they are a