Mark Ritson on the shit that does and doesn’t matter in marketing

Mark Ritson was on stage at Marketing Week Live to discuss what does and doesn’t matter in the marketing world.
He kicked off proceedings by highlighting what doesn’t, and how marketing can “get out of this place we’ve got ourselves into”.
Ritson explained why ‘tech porn’, everything being labelled ‘dead’ and ‘brand purpose bingo’, are some of the things that don’t matter and are simply distracting marketers from doing their