Mark Ritson: Marketers’ silence on Cambridge Analytica speaks volumes

Cambridge Analytica whistleblower Christopher Wylie testifying to the House of Commons DCMS committee on 27 MarchIt’s ironic, is it not. We marketers spend our lives trying to get the public’s attention. Finally, a story comes along – in the shape of the Cambridge Analytica saga – that propels marketing, advertising and consumer behaviour onto the front pages of the world’s media for two weeks. And yet, despite this global popularity, marketers appear reticent to t