Mark Ritson: Lush’s moronic #Spycops campaign is a new low for brand purpose

It’s a tricky time of year for marketers. A surprisingly good early summer and the arrival of school holidays mean it can be hard to attract and then maintain customer attention.
But not for Lush, the natural cosmetics brand, which has broken through all this summer lethargy and shown other marketers how to generate brand awareness, social media engagement and – most importantly – the rationale for brand purpose. If there is one case study that finally shows purpose-driven bra