Mark Ritson: Lloyds beware, Noel Edmonds is doing more brand damage than you think

Noel Edmonds is not a man to fuck around with. Separate your early memories of the TV presenter with the mellifluous voice and extravagant knitwear from the crafty entrepreneur who built a multimillion-pound media empire. Edmonds had the smarts to parlay a 70s career as a DJ into mega stardom in the 80s on TV, then into a wildly lucrative production business.
But that company, the Unique Group, fell apart a decade ago after Edmonds claims it fell victim to a rogue group of bankers working for HB