Mark Ritson: Live streaming has no impact or reach, but marketers will do it anyway

You know that feeling when you went a bit hard the night before and then ended it with a massive, fuck-off curry? Of course you do. You work in marketing. You know that feeling better than me.
You also know that dull burning sensation the next morning in your lower intestine and the feeling that someone is playing the bongos with increasing vehemence down below. And then the weary acquiescence to the fact that you are only moments away from a controlled explosion of epic proportions.
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