Mark Ritson: It’s time to shut down digital marketing teams for good

The news that the Co-op Bank has disbanded ‘digital marketing’ should come as no surprise.
For several years senior marketers have been wearily signalling that the need to maintain a digital marketing team separate from the rest of the marketing group was disappearing. And the ultimate manifestation of that realignment, the merger of the digital and marketing teams into a single unit, has been happening across marketing departments with increasing frequency over the last 12 mon