Mark Ritson: In the AI era, it’s digital ads that face disruption

Given my antipathy to the ‘death’ theme that haunts every possible marketing moment currently, the likelihood of my agreeing with a report entitled ‘The End of Advertising As We Know It’ was slim.
The fact that the report was written by Forrester, one of the few firms to understand properly and objectively the intersection of marketing and tech, did slightly re-balance things. But not enough to avoid the very loud “harrumph” I uttered as I read a precis of th