Mark Ritson: How ‘influencers’ made my arse a work of art

It’s the middle of June and you know what that means. A certain location on the French Riviera orders in the rosé, sets up shop and any marketer with a pulse and an expense account heads to Cannes and the Festival of Creativity.
After much navel-gazing and flagellation over the past year, Cannes has re-emerged apparently unchanged and as powerful and pointless as ever. The presentations remain the same dreary combination of purpose, creativity and disruption – just with bigger