Mark Ritson: Gary Vaynerchuk is wrong, wrong, wrong, wrong, wrong about media

Photo by Stephen McCarthy/RISE/SportsfileEvery advertising era has its guru. From Thomas Barratt and the advent of modern outdoor advertising to David Ogilvy and the creation of effective print ads, Rosser Reeves and the emergence of TV commercials to Lester Wunderman and the turn toward direct marketing.
Media changes with the decades and so do the thought leaders that represent and promote them to marketers. Interestingly, each medium seems to also reflect its guru’s own personal positio