Mark Ritson: Gap’s CEO is suffering from digital delirium

It’s hard to imagine there has ever been a worse time at Gap Inc in the company’s 46-year history. The gigantic American retailer which operates more than 3,700 stores around the World under brands such as Gap, Banana Republic and Old Navy recently announced its 14th consecutive month of declining sales. Its share price is officially in the toilet too and is now worth half what it was trading for a year ago.
It’s not hard to see where the problems lie. In fact, we can use Gap