Mark Ritson: Five marketing clichés that make me scream

There is a hoary old list of marketing clichés that get trotted out with remarkable frequency by crap marketing professors and hack marketers. You can’t go a week without one of them cropping up and infecting us with its dreadful ennui-laden awfulness.
You know what I’m talking about: “Half my advertising is wasted, I just don’t know which half.” That kind of stuff. The next time someone says that at a conference and attributes it to Lord Leverhulme (who did