Mark Ritson: Facebook news feed changes were needed to fix it before it breaks

It’s three weeks since Mark Zuckerberg announced his personal challenge for 2018 was to “fix” Facebook and two weeks since we saw the first tactical implication of that decision, with major changes to the Facebook news feed algorithms. Promoted posts from brands and publishers are being slashed to prioritise content from friends and family contacts.
In that time, we have seen a deluge of analysis examining what the move will mean for publishers (“devastating”); bra