Mark Ritson: Even ‘millennial-minded’ marketers should see TV as a gold mine

In 1996, the United Nations General Assembly proclaimed this day, 21 November, to be World Television Day. That’s right on this very special, if rather arbitrary, date we are meant to spend the day celebrating, promoting and proclaiming the power of telly.
I thought for this auspicious occasion I would turn my column into a bit of an agony uncle session. In 1996 celebrating TV was probably a pretty bland affair. Back then TV was the centre of the world’s video consumption. Sure, ther