Mark Ritson: Even at $5m each, Super Bowl ads make sense – here’s why

I swore I would not do it. Told myself for weeks that it would be that most hoary of clichés and that I should not even consider working on such a thing.
So here it is: a column about Super Bowl advertising in the immediate aftermath of Superbowl LIII.
The topic is irresistible, despite its predictability, for one simple reason. Here we are entering 2019 with an ever-increasing emphasis on short-term, personalised, always-on digital communications. And yet, for all that, a 30-second spot