Mark Ritson: Don’t just stand for something, stand against your competitors

When I passed 30 I had a long, hard talk with my mum about not settling down. I’d been single for several years and was starting to not only get used to solitary life but actually enjoy it. I could feel the little lone rituals and pleasures of singleton life becoming ingrained as I gradually shut up shop for a partner. “I might not end up attached mum,” I remember telling her on the phone, “and I am happy if that is the way it ends up.”
But I had not quite given up.