Mark Ritson: Don’t just look at the long term, look at the long, long term

As you probably know, those crazy kids at BBH Labs are running the World Cup of Advertising this week. It’s a brilliant and entirely pointless bit of fun in which a meta-list of the greatest ever ads are pitted against each other in a Twitter tournament, in which marketers vote for their favourite from a list of alternatives until we arrive at an eventual winner.
Far be it from me to steal BBH’s thunder, but I’ll be very surprised if Apple don’t walk away with the Grand P