Mark Ritson: Dodgy video metrics prove TV is way ahead

The tsunami of bullshit that is digital video continues to head inland, threatening to subsume TV advertising and much of the marketing hinterland in 2017. The bullshit comes not as one single giant flood, but in a series of intermittent waves. Each containing slightly more sewage than the last. Each arriving without challenge or counter from the marketing community. Each biasing marketers against so-called traditional media and in favour of new, hot ‘digital’ alternatives.
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