Mark Ritson: Burberry’s tumbling profits show Christopher Bailey is overstretched

At first sight one might assume that any CEO that can deliver £421m in profit from annual sales of £2.5bn is about to get a pretty juicy bonus. Nothing could be further from the truth at Burberry where current CEO Christopher Bailey has seen his 2015 package cut by 75% after the British luxury brand posted lacklustre results by its standards.
Part of the problem for Bailey is one of expectation. Ever since Rose Marie Bravo rescued the ailing house in 1997, brought it back to life an