Mark Ritson: Burberry has a big brand challenge to replace Christopher Bailey

In any large company the two most important people are usually the chief executive (CEO) and chief financial officer (CFO). The two work together, often on a daily basis, to run almost all aspects of the executive operation. That is true across almost every business sector, with the notable exception of luxury brands.
For luxury goods companies there is still the CEO or president at the head of the company, but the number two is not the man or woman who runs finance. Rather, it’s the pers