Mark Ritson: Broadcasters must join forces to beat Amazon and Netflix

From the moment she was appointed, the word on the street about Carolyn McCall has been positive. The new chief executive of ITV was formerly the boss of easyJet, and her status not just as a senior media executive (previously CEO of Guardian Media Group) but a business leader of proper heft and experience meant expectations ran high from the minute she started the job in January.
And the signals have been good ever since. Everyone, and I mean everyone, rates her highly. Her desire to develop a