Mark Ritson: A ‘hard Brexit’ will be harder on marketers than anyone

Now that the final reverberations of ‘Marmitegate’ have come to a close it might be a good time to look beyond that one isolated encounter and take stock of the broader implications of Brexit.
Despite the fact that 90% of marketers’ attention remains locked on what we ancient practitioners used to call ‘the promotional P’ and what younger executives call content, search, affiliate, programmatic and about 800 other words, the pricing P has always been a more importa