26-05-2017 12:52 via marketingweek.com

M&S, Walkers and Google: 5 things that mattered this week and why

M&S says its marketing is going further amid budget cuts
Although its CEO Steve Rowe insisted things were on the “right track”, M&S’ annual results were a difficult read this week. Pre-tax profits fell a whopping 63.5% to £176.4m – something Rowe blamed on restructuring costs – for the financial year to 1 April. And like-for-like sales in its struggling general merchandise division fell 3.4% – a return to decline following a surprise growth over
Read more »