27-02-2017 08:30 via marketingweek.com

M&S, Vodafone and Spotify: Everything that matters this morning

Marks and Spencer is the top brand for women
Marks and Spencer (M&S) is the brand that British women have the best impression of, new figures by YouGov BrandIndex show.
The high street giant has an Impression score of +58, ahead of fellow retail favourite John Lewis on a score of +54. The rest of the top five is made up of Heinz (+53), Boots (+53) and BBC One (+51).
In terms of brands where women’s impression have improved most over the past year, Tesco comes out on top with an improv
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