M&S, P&G, Whatsapp 5 things that mattered this week and why

M&S puts data at forefront of strategy
Data is seen as one of the biggest skills gaps in marketing. Research conducted by Marketing Week found that 24.4% of marketers questioned rank it as the top skill missing from their teams, ahead of research and insight on 15.5% and management and leadership on 12.1%.
So it is cheering to see Marks & Spencer tackling this issue head on – and not just in marketing. The retailer is working with tech education company Decoded to give all its sta