M&S on how native advertising will revive its flagging fashion division 


Speaking at a Mail Online panel at Cannes Lions festival today (21 June), the brand’s global director of loyalty, insight and customer analytics Nathan Ansell said that the brand predominantly uses native advertising to promote ranges that it “could not afford to put two million pounds behind” and that it allows the brand to adopt a different and fun tone of voice.
“Running a piece of native advertising is important as it talks from the publisher’s point of vie