M&S on how native advertising can help revive its flagging fashion division 


Speaking at a Mail Online panel at the Cannes Lions festival today (21 June), the brand’s global director of loyalty, insight and customer analytics Nathan Ansell said the brand predominantly uses native advertising to promote ranges that it “could not afford to put £2m behind” and that it allows the brand to adopt a different and fun tone of voice.
“Running a piece of native advertising is important as it talks from the publisher’s point of view and