M&S looks to augmented reality to boost GM sales

In an intensely fierce retail environment where just about everybody is looking over their shoulders and seeing Amazon, Marks & Spencer isn’t alone when it comes to looking to innovate how it reaches shoppers. But with many questioning the historic British retailer’s long-term future, it perhaps needs to exercise more urgency than most.
In the three months to 1 July, M&S saw like-for-like sales for its struggling general merchandise business fall 1.2%. And although this rate