M&S, Christmas ads, customer experience: 5 things that mattered this week and why

Retailers unleash their Christmas campaigns
‘Tis the season for Christmas adverts!
Tesco kicked off the festive theme this week with its celebration of diverse British Christmases. From hipsters struggling to work out how to cook a turkey to siblings arguing over whether Yorkshire puddings should be on the festive table, the BBH London-designed ad shows families and friends enjoying seasonal get-togethers. With no mention of price or promotions, Tesco is using this advert to dial up its q