M&S boss: We’ve got to fix confusing Sparks loyalty scheme

Marks & Spencer’s (M&S) loyalty programme is too confusing to use and doesn’t reward customers enough, the retailer’s boss admits, adding that ‘fixing’ Sparks is at the top of its to-do list as part of its digital transformation.
Speaking at a press conference this morning (7 November), chief executive Steve Rowe said while customers engage with Sparks they don’t understand the points and it is too discount-heavy in its current form.
“The k