Making the business case for women’s sport sponsorship

The England Women’s Hockey team on the field at the Women’s Hockey World Cup 2018.2018 has been an exciting year for women’s sport. The SSE Women’s FA Cup Final in May between London rivals Chelsea and Arsenal attracted a record crowd of 45,423 to Wembley Stadium, 10,000 more fans than attended the final in 2017.
With the Women’s Football World Cup in France on the horizon in June 2019, the allocation of 5,000 tickets for the qualification game between Wales and Eng