Making sense of the digital terms moving into mainstream marketing

Co-op Digital’s agile methodology enables projects to change with requirements and market conditionsLast year was notable for a sense of realism. In 2016, Coca-Cola closed its startup incubator, Unilever moved to zero-based budgeting and McDonald’s signed a zero margin deal with Omnicom.
A year of broader tumult may have caused marketers to refocus, bringing a semi-backlash against many bright, young marketing technologies.
Commentators such as Econsultancy CEO Ashley Friedlein, adv