Making marketing more effective can be as simple as knowing your strengths

It is always my hope that in some way the news, analysis and opinion we publish serves one of two purposes: to help marketers become more effective leaders and to help them deliver more effective marketing.
There’s been plenty in recent months to illustrate the former, with the publication of the Top 100 most effective marketers, and analysis of where marketers are losing influence and how to regain it, to recount just a couple of items.
There’s also been a lot that ticks the latter