Making direct mail a family affair

Some 45% of families with younger children could not live without the internet on their phone and 15% have responded to direct mail online using their mobile or tablet.
According to The Life Stages of Mail research by Royal Mail’s MarketReach, mail stimulates parents to respond using digital devices. They will often reference information gleaned from mail.
Brands can use direct mail to introduce themselves to new customers
A quarter of younger parents (mostly aged 25-44) agree that mail a