Maersk Line on what keeps a CEO awake at night

Rapaport told Marketing Week’s editor Russell Parsons, that social media shouldn’t take attention away from a company’s primary focus “it’s all about having data to prove a business case” she said “likes and engagement are all well and good but they are not the be all and end all.”
Watch the video and find out more about Rapaport’s advice on social media strategy and why the worlds largest shipping company, Maersk Line, aims to “t