Macy's is facing an 'uphill battle' (M)

Morgan Stanley is bearish on Macy's after research showed continued declines in same-store sales and return-on-capital investments. 
Macy’s reliance on private-label credit-card income and real-estate gains has been hiding the deterioration in its core business.
Watch Macy's trade in real-time here.
Macy's proved it might survive the retail apocalypse after exceeding expectations during its last quarterly earnings report. However, the risks now outweigh the rewards as share prices hav