Macy's has figured out the formula to survive the retail apocalypse (M)

Macy's first-quarter results beat expectations and showed a second consecutive quarter of positive comparable sales, proving to investors that customers are coming into its stores again. 
The department store is focusing on improving the in-store experience rather than using continuous promotions to try and lure customers. 
Macy's success shows customers still value brick-and-mortar stores. 
Watch Macy's trade in real-time here.
Macy's has figured out the formula to survive the re