Lynx hints at return of ‘entertaining’ ads as it launches new men’s issues campaign

Lynx says it has been “overwhelmed” by the positive reactions to its new, more serious, brand positioning, but adds its future communications will also look to entertain.
It started a brand overhaul nearly three years ago, when it moved away from ‘babes in bikinis’ to focus on more pressing issues. Last year, for example, it honed in on raising awareness of male suicide in partnership with charity CALM.
Rik Strubel, global vice president at Unilever’s Lynx brand, te