Lucozade brings creative in-house but promises it isn’t cutting marketing

Lucozade has brought its creative and production services in-house as it looks to cut back on costs following the Brexit vote, but insists its marketing budget will not be touched.
The move follows the appointment of Jon Evans as marketing and business development director at Lucozade Ribena Suntory (LRS) a year ago. While he has been responsible for communicating big changes at the company, including the introduction of low-calorie options and launching its new brand purpose ‘Made to Move