28-04-2017 16:10 via marketingweek.com

L’Oréal, Coke and P&G: 5 things that mattered this week

L’Oréal places big bet on artificial intelligence
Ever wanted to buy someone a beauty gift but been unsure what to buy them? Well, L’Oréal is hoping to help with the launch of an artificial intelligence-powered Facebook Messenger bot.
Launching in Canada first, the service aims to help consumers find the right beauty box gift for their friends based on a series of questions that define their friend’s beauty profile and help consumers select the right brand and pro
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