29-05-2018 01:01 via marketingweek.com

Louis Vuitton, Hermès, Gucci: The world’s most valuable luxury brands

A booming Chinese economy and a willingness to embrace pop culture is helping luxury brands increase their global value, with Kantar Millward Brown’s latest BrandZ rankings revealing significant growth in the sector.
French fashion house Louis Vuitton has seen its value rise by 41% to $41.1bn in 2018, making it the best-performing luxury brand in the top 100 at number 26 and one of this year’s top 20 fastest risers.
Meanwhile, Gucci’s 66% increase sees the Italian brand climb a
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