Louis Theroux on why marketing is an ‘unacknowledged art form’

Documentary maker and broadcaster Louis Theroux believes marketing is an “unacknowledged art form”, the most intriguing aspect of which is its careful balance of “seduction and sales”.
Speaking on the headline stage at the Festival of Marketing yesterday (10 October), he said: “There’s an aspect of marketing that I do find interesting that hinges on that combination of seduction and sales, which I don’t think is antagonistic in itself. There’s muc