L’Oréal’s CMO: Brands should innovate when business is good, not when change is critical

L’Oréal’s chief marketing officer claims brands should not wait for business to turn sour before kick-starting innovation, and instead shake things up when the brand is strong.
Talking at the ad:tech London conference this morning (29 November), Stéphane Bérubé, who has been CMO for Western Europe for two months, having spent 15 years with the business in Canada, said key to this is “never taking anything for granted”.
Besides talking