L’Oréal targets men for the first time as it evolves strapline to embrace diversity

L’Oréal is featuring a man in a cosmetics ad for the first time as it focuses on a new tagline which aims to ‘celebrate diversity’. The campaign includes celebrities Cheryl Fernandez-Versini, Katie Piper and a list of influencers and bloggers. L’Oréal’s first male blogger and makeup artist Gary, aka ‘The Plastic Boy’, has been chosen to reflect the fact that more men are wearing makeup.
Speaking to Marketing Week, Adrien Koskas, General Ma