L’Oréal reveals ‘most personalised innovation yet’ with smart hairbrush launch

L’Oréal’s Kérastase brand is focusing on data with its latest innovation, the world’s first smart hairbrush, which it says will allow the beauty brand to communicate directly with consumers and provide “much more personalised marketing”.
The product unveiled today (4 January) at the Consumer Electronics Show (CES) in Las Vegas, uses algorithms to score the quality of the user’s hair and to monitor the effects of different hair care routines. It