L’Oréal prioritises voice search as AR struggles to ‘ramp up’

L’Oréal is focusing its digital efforts on voice search, as it admits augmented reality has not “ramped up” as much as it anticipated and that it struggles to measure ROI on some of its digital activity.
The company has been on a journey to accelerate digital transformation over the last five years, after it recognised it needed to do more to keep up. Three years ago it appointed its first chief digital officer for the group, with Lubomira Rochet in charge of leading tha