L’Oréal prioritises voice search as AR fails to take off

L’Oréal is focusing its digital efforts on voice search, as it admits augmented reality has not “ramped up” as much as it anticipated and that it struggles to measure ROI on some of its digital activity.
The company has been on a journey to accelerate digital transformation over the last five years, after it recognised it needed to do more to keep up. Two years ago it appointed its first chief digital officer for the group, with Lubomira Rochet in charge of leading that