L’Oréal on why other brands are using influencers the wrong way

L’Oréal Paris has signed up five British beauty bloggers to create content on an ongoing basis as it looks to “craft a different type of relationship” when it comes to working with influencers.
The brand’s self-proclaimed ‘beauty squad’, which has a combined reach of 5.5 million, will be revealing the brand’s latest products, creating “fun and engaging” content as well as attend key beauty events including London Fashion Week, Paris F